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商品編號： W12669 出版日期： 2012/02/13 作者姓名： Beamish, Paul W.;Zhang, Megan (Min) 商品類別： General management 商品規格： 11p 再版日期： 2014/11/17 地域： Canada 產業： 個案年度： 2011 -
商品敘述：
In early 2011, the senior executives of the venerable Canadian hockey stick manufacturer, Sher-Wood Hockey (Sher-Wood), were pondering whether to move the remainder of the company''s high-end composite hockey and goalie stick production to its suppliers in China. Sher-Wood had been losing market share as retail prices continued to fall. Would outsourcing the production of the iconic, Canadian-made hockey sticks to China help Sher-Wood to boost demand significantly? Was there any other choice?
涵蓋領域：
Operations strategy;International business;Entrepreneurship;Corporate strategy;R&D;Outsourcing;Manufacturing processes;Sourcing
相關資料：
Case Teaching Note, (W12668), 15p, by Paul W. Beamish, Megan (Min) Zhang
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